WHAT WE DO
40+ years in providing nationwide coverage on design, advertising, and construction solutions for businesses.
OUR PRINCIPLES
Synergy
Compassion
Reliability
Resilience
Unity
WHY WE EXIST
We envision a world where people work to create value for others, not for personal gain. Treating colleagues, customers, and partners like family, we foster a united community that supports each other and strives for shared success in all aspects of life.
HOW WE GET HERE
1982
1982
FOUNDED AS CIDENG PROMOTION
Founded as a family business, it specialized in crafting custom merchandising and signage to boost brand promotion.
1985
EXPANDED PRODUCTION FOR NATIONWIDE COVERAGE
The business grew and won tenders to produce custom merchandise and signage used in nationwide marketing campaigns for various clients, including Coca Cola, Nestle, and Kodak.
1990
EXPANDED PROMOTIONAL MATERIAL VARIATION
The business grew and won tenders to produce various promotional materials used in nationwide marketing campaigns for various clients, including Indosat and Telkomsel.
2001
REBRANDED TO NEW REHOBOT (NRB)
2001
PRODUCED 15,000 SIGNAGE FOR PT. INDOCEMENT
Appointed as sole vendor in 2001 to produce, install, and conduct maintenance for 15,000 signage across Indonesia.
2006
PRODUCES APPROX. 10,000 DISPLAYS ANNUALLY FOR ABC ALKALINE UNTIL TODAY
Continuously trusted by clients to produce product displays for national and international markets.
2007
SELECTED AS ONE OF THE FIRST VENDORS FOR 3 INDONESIA (3 HUTCHISON)
Trusted as one of the first vendors to produce signage for nationwide coverage.
2016
CHOSEN FOR THE FIT-OUT OF THE FIRST XIAOMI STORE IN INDONESIA
The business expanded its services to include fit-out, and it successfully won the tender for the first Xiaomi store in Indonesia.
2016
PRODUCED 112 CCB INDONESIA LOGO SIGNAGE WITHIN 2 MONTHS
Effectively produced new logo for 112 merged branches across the nation (Previously PT Bank Windy Ketjana Tbk. & PT Bank Antardaerah).
2017
CONSTRUCTED AND INSTALLED AGI LOGO WITHIN 26 DAYS
Successfully replaced 4 huge “AG” signage with the rebranded “AGI” logo in just 26 days.
2017
NATIONWIDE FIT-OUT FOR 100+ OPTIK MELAWAI STORES UNTIL TODAY
Trusted partner for Optik Melawai fit-outs across Indonesia.
2022
APPOINTED FOR NATIONWIDE STORE REBRANDING FIT-OUTS UNTIL TODAY
Trusted partner for Kredit Plus fit-outs across Indonesia.
2023
APPOINTED BY MR. DIY FOR NATIONWIDE SIGNAGE UNTIL TODAY
Trusted partner for MR. DIY store signage across Indonesia.